Coherent Path (movable ink)
Coherent Path (acquired by Movable Ink) is the email marketing application that top retailers, such as Banana Republic, Bloomingdale's, and L.L. Bean, use to transform their email marketing program. The company's machine learning solution empowers retailers in creating an optimized email diet that caters to each customer's evolving tastes and moods, while reducing email fatigue.
As the company's first in-house designer, my main objective was to redesign and rebuild Coherent Path's application for improved UX, stronger aesthetics, and user autonomy.
How might we build the company's first Design System to improve product development efficiency and ensure consistent experiences throughout the application?
This project is under NDA - feel free to email me at ninam.paul@gmail.com or connect over LinkedIn, and I'd be more than happy to walk you through it!
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